A Jio jolt to subscribers

Reliance Jio, announced its intentions to reduce the validity of its ₹309 plan, which earlier included 84GB data for 84 days, with a daily cap of 1GB, will now be available for 56GB data for 56 days, with the same daily usage cap.

This plan was earlier introduced as Jio’s “Dhan Dhana Dhan” offer on 11^th April 2017. But now it has achieved the maximum time allowed for it i.e.90-days, on 9^th July 2017.

By the end April 2017, Jio’s subscriber base had surpassed 112 million.

Sources at Reliance Jio have mentioned that after the initial recharge period was over the subscribers would have availed a validity term of 28 days on ₹309 plan, now with the new plan the subscribers will avail two months validity on  ₹309 pack.

Likewise, ₹509 plan with 2 GB per day, which had a validity term of 84 days earlier, will now be available for 56 days.

Other than the data usage, benefits such as unlimited free local calls, STD calls along with national roaming as well as unlimited national SMS services will be provided to the subscribers, as was in the earlier offer.

Jio had introduced Prime membership program in March, which helped the company to broaden its subscriber’s base by adding new users in millions.

However, major players of the industry feel that these things would be of little help to the telecom industry which is under an obligation of ₹4.6 lakh crore.

Authorities said that the adversaries of Reliance Jio would in any case be under continuous pressure as Jio keeps on offering free nationwide voice calls and SMS that is hurting the income of rivals.