Healthy Living
A. O. Smith launches new generation, technologically advanced water purifier X7+
One purifier for any source of water
After consolidating leadership in the water heater category in the country, A. O. Smith, in an effort to strengthen its presence in the water purifier segment has launched a technologically advanced and path breaking water purifier X7+ in the market. This futuristic, easy-to-use water purifier with patented side stream RO membrane, 8 stage purification and TDS Max technology can purify water with TDS level of up to 3000ppm, making it a unique offering to the consumers. This water purifier, coming with mineralizer technology, ensures that the consumer gets purified water from any source of water – municipal water, borewell or tanker water amongst other sources.
The MIN-TECH (Mineralizer Technology) adds essential minerals like calcium and magnesium into the water thereby ensuring the water tastes fresh and natural. The x7+, which has advance alert technology, also comes with many convenience features that make it easy to use. The multiple-stage purification makes the water so pure that it is safe even for babies. This feature marks the company’s commitment to provide an unparalleled water purifying experience for consumers. A. O. Smith’s products also make a mark with their aesthetic excellence, exuding a premium look and feel with compact styling imparting an ultra-modern look to your kitchen’s decor.
“Today, consumers are more discerning and have an inclination for advanced purification technologies when it comes to safe and healthy drinking water. This has resulted in an increase in the demand for technologically enriched water purifiers in the country and we are committed to meeting this dynamic demand. While there is stiff competition in the water purifier segment, our services and technology will help us stand apart and drive our growth in the sector. The latest range of water purifiers will further strengthen our presence in the water purifier segment, where we have already made a mark with encouraging sales in a short span,” added Mr. Kulkarni.
The market size for water purifiers in India is around Rs 4000 Crores. Out of this, the RO & UV segment is the strongest, growing in double digits. The overall market is growing at a CAGR of 10–15%. With 100% purification USP and exclusive patents, A. O. Smith India is one of the major players in the water purifiers segment in the country, with a double-digit growth in its reverse osmosis (RO). While the industry is growing at around 11% in the RO segment, A. O. Smith grew more than twice the industry growth in 2019. A. O. Smith water purifier is now available in over 50 cities across India and the customer response from Tier II and Tier III markets are as positive as it has been from the metros.
A.O.Smith, continued its success story in India growing well above the industry growth last year. India has also emerged as one of the fastest growing market for A. O. Smith worldwide, beating major markets.
About A. O. Smith
A. O. Smith Corporation, with headquarters in Milwaukee, Wisconsin, USA is a global leader applying innovative technology and energy-efficient solutions to products manufactured and marketed worldwide. Listed on the New York Stock Exchange (NYSE), the company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment and air purification products.
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