Be a Creator! Venkatesh Iyer…

👍 Mr. Iyer’s story is nothing less of an inspiration for all the youngsters who might have the zeal to do something for our country.

👉His business is now a case study at Harvard University.

👉 Mr. Venkatesh, now chief executive, saw a potential market of 500m mostly teenage & young adult Indians paying Rs10 or more to eat a vada pav.

🔺The company opened its first outlet in 2004 in Kalyan, near Mumbai, but soon ran into problems.

🔺The handmade vada varied in quality & had a short shelf life.

🔺Soon, Mr. Venkatesh’s bank gave the company 10 days to stop the losses or repay the loan.

🔺He used his contact to tie up with a firm that supplied frozen food like McDonald’s.

👇His strategy was to build the Goli Vada Pav brand & outsource much of the supply chain & operations.

There were at least 3 instances in his career when he was told to give up & that the Indian burger, would eventually make him a beggar.

He shares some advice through his experience:

🔺As entrepreneurs, we are here to evolve this planet to the next level through products, services, imagination.

🔺Keep trying new business models, new markets, new tech — even if you fail.

🔺Have faith in your ideas, business & yourself.

🤵 It now has a turnover of 55 crores & employs about 200 people.