English Entertainment climbing the popularity charts

English movies and serials are on the rise in the popularity charts! Since the Coronavirus lockdown has started, they have seen quite the upsurge of viewers. The English genre is making a comeback after losing its market last year as a new tariff regime was implemented for TV (cable and satellite). 

English movies registered a 91% jump in viewership since the beginning of  April as compared to pre-shutdown time. Meanwhile, English entertainment channels grew by 41%. These figures come from the BARC India reports. They have sourced the data from the subscribers. 

(Also, check this out! What to watch during pandemic boredom)

The lockdown has most definitely given a huge tonic to the English entertainment bracket. According to data collected, subscribers are now spending 12% more time on online streaming sites as compared to earlier months.

It has been predicted that the Indian video-streaming market will grow to an estimated $5 billion by 2023. It was $500 million in 2018. With the Daily Active Users (DAUs) the viewing has increased well over 50%. Meanwhile, app downloads rose by 15 percent.

Times Network channels also continue to lead the game in this category. The competition has increased and everyone wants to stay at the top of their games. Many channels have been tirelessly broadcasting English movies. This includes old-time classics, favorite repeats, and never before seen on tv movies. It sure is a delight for everyone watching the tv right now!

The Times network, in a bid to stay ahead of the competition, has been airing Hollywood blockbusters. Many family favorites such as ‘The Avengers,’ ‘Thor Ragnarok,’ ‘Thor: The Dark World,’ and ‘Spider-Man’ have made an appearance during the lockdown. Now these movies, personally, I can watch on repeat so kudos times network!

Nemesis networks have been trying their best to keep up. As their viewership sinks, they also take up arms to broadcast their own productions.

Franchise films like the Harry Potter series, the Jurassic Park series made a mark thanks to Sony Pictures Networks. Along with this ‘Wonder Woman,’ and ‘Batman vs Superman’ have also made the cut for broadcast. 

Zee Entertainment network has been giving us back-to-back episodes of ‘MasterChef Australia’ and ‘The Big Bang Theory’ on Zee Café.  Comedy Central is in its own class with classic comedies like F.R.I.E.N.D.S 

A new trend has a made home in audiences’ hearts for light-hearted content, superhero flicks, and adventure as an entertainment bracket.

It seems even after the lockdown ends, it is a bright future ahead for English entertainment. It is hoped and predicted that the TV viewership will continue to be high. This is because it will be tough for the out-of-home entertainment options to make a comeback.

Furthermore, reports have also hinted at a mammoth jump in online gaming. It has increased by 15 percent for the number of users.

There was also a jump in digital news usage too. Reports suggested that the number of consumers grew by 42 percent.