Kirana King bags the most coveted ‘Retail Start-up Award’ for the year 2021

March 02, 2021; Jaipur: Kirana King, India’s first revolutionary Grocery Retail brand, has bagged the prestigious award in the third edition of the Retailers Association of India (RAI) 2021.

The Grand Jury at the Retailers Association of India (RAI) adjudged Kirana King as a recipient of the most coveted “Retail Start-up Award” for the year 2021. Out of a large width of applicants, 7 retail start-ups made their way to the Grand Jury panel for the prestigious Retail Start-Up Award.

Kirana King was elected and announced as one of the recipients of the award in a virtual ceremony in presence of the esteemed members, attendees and the jury under the aegis of the RAI-RLS 2021 conclave. Kirana King has been awarded this recognition in the Indian Retail Startup space for its pioneering contribution to the Retail Ecosystem through its ‘Retail as a Service’ (RaaS) business model. Kirana King has transformed 300+ Kiranawallas as Kirana King – India Ki Nayi Dukaan.However, it is remarkable to note that Kirana King has, by far got, the largest retail network penetration in one single city.

Mr. Anup Kumar, Founder & CEO- Kirana King, was ecstatic about this recognition. He further said, “It is a matter of immense pride that Retailers Association of India (RAI), the apex body for Retail in India has recognized the impactful efforts of Kirana King towards Empowerment of the Grocery Retail Ecosystem in India and adjudged us one of the most coveted Retail Start-Up for the year 2021.’

To celebrate the spirit of entrepreneurship, and to acknowledge retailers’ continuous efforts by hailing their contributions Retailers Association of India (RAI) is the unified voice of retailers in India, instituted a ceremony to identify and recognize the indomitable spirit that drives entrepreneurs to wake their dreams into realities and ideas into a viable business.

Retailers Association of India (RAI) is a not-for-profit organisation. RAI is an elite lead trade association that strongly advocates retailing in India and works with all levels of government and stakeholders. Its charter is to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness.

Mr. Anup Kumar extends heartiest compliments to the entire team of RAI who have relentlessly and tirelessly worked towards making the RAI-RLS 2021 a grand success. The support of the entire team at RAI has been highly encouraging throughout and beyond. He further expressed his gratitude to the 300+ standalone Kirana Retailers and various other stakeholders & strategic partners who have entrusted their faith in Kirana King and have embraced this pioneering initiative of “Kirana King – India Ki Nayi Dukaan”.

He also thanked the magnificent Jury, who have righteously understood, recognized & elected Kirana King, for the cited award, for heralding the “Kirana Revolution” in India.” He further said, “This meritorious award is dedicated to each Kirana King Franchise Store Owner who has believed in the vision of Kirana King.”

About Kirana King:

Established in 2017, by Mr. Anup Kumar with a deep-rooted and farsighted idea of Empowering the Indian traditional grocery market and integrating relevant dynamic alternate commerce touchpoints at these stores, Kirana King has set India’s first revolutionary ‘Retail as a Service (RaaS) Business Model’ for Kirana Retail segment. Indian Grocery Retail Market dotted with millions of Kirana Stores operating independently and take care of the entire business process on their own, right from sourcing to negotiating with distributors, shelf management, display and merchandising, negotiating technology in recent times and the integration of digital payments. To streamline this excruciating process, demanding significant man-hours, Kirana King developed its unique RaaS (Retail as a Service) based business model for empowerment of the Grocery Retail Eco-System at large.

 RaaS enables Indian Kirana Store owners to become a part of the revolutionary grocery retail expansion while retaining the ownership of their stores. On the other side, the model also enables consumers to avail ‘organised shopping experience’ at their neighbouring known Kirana stores. With a hyperlocal approach, Kirana King has been able to modernize the unorganized segment of Kirana Stores through its unique Retail-As-A-Service (RaaS) business model.

Kirana King has a Grocery Retail Network of more than 300+network stores and growing, in Jaipur Rajasthan as of date, which by far is the largest retail network penetration in one city by any single brand. By implementing “Conventionally” Unconventional marketing strategies in the traditional grocery retail market in Rajasthan, Kirana King targets achieving 1000 stores by the end of the year 2021. Kirana King has recently raised Rs. 7 crores from Rajasthan Venture Capital Fund (RVCF) as‘Pre– Series A Funding’.

MEDIA RELEASE