The “Indigo Story” by Sr. journalist Shelly Vishwajeet published by Rupa Publications

Senior business journalist, political commentator and author Shelly Vishwajeet has come out with an outstanding book on the Aviation sector after tremendous indept research and protracted analysis of the Aviation history titled as THE INDIGO STORY published by the prestigious publishers the Rupa Publishing House.

According to the publishers, “The IndiGo Story,” is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability.

Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.

Shelly Vishwajit says:

‘The IndiGo Story’ is the outcome of the work of deep research and hard labour.

It ‘s also also the first of its kind book on Indian aviation sector that takes the readers through the early days of India aviation to the rise of low-cost carrier (LCC) phenomenon globally and in India; and the reasons for the emergence of IndiGo Airlines as the Rockstar carrier amid all odds.

According to the author the work covers the entire journey of Indian aviation sector since 1911, major global aviation landmarks from the 1950s onwards, analysis of hundreds of DGCA, IATA, data for the last 30 years and much more!

The language has been deliberately kept non-academic, novel kinda to make the reading enjoyable for a broader audience but without compromising on hard facts or academic analysis.

According to Shelly, for people /students /management grads interested in getting a real deep insight into the dynamics of aviation will find THE INSIDE STORY, particularly a good read!

So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?

One can uncover all this and much more in book this book authored by Shelly Vishwajeet a senior journalist, political commentator and author.

He has been associated with media platforms such as Business India, The Observer of Business & Politics, Star Television Network, Aviation World, and the Indian Institute of Mass Communication, New Delhi.

He is currently a Doctoral Research Fellow with TERI School of Advanced Studies.

Shelly Vishwajit is also credited with co authering his first book titled: SUPERBRANDS INDIA: AN INSIGHT INTO 101 OF INDIA’S STRONGEST BRANDS.

Wishing Shelly Vishwajeet all the very best for this insightful book on India’s aviation history and Indigo’s plunge in the aviation sector and its significant contribution in terms of refining the Aviation Sector.